Putting the Needs of the Customer Front and Centre

Jill Gibbon has visited many international arms fairs disguised as a consultant. There she learned that in the global arms trade, only the needs of the customer truly count.
Jill Gibbon has visited many international arms fairs disguised as a consultant. There she learned that in the global arms trade, only the needs of the customer truly count.
At arms fairs, many companies give away complimentary gifts – stress balls in the shape of bombs and grenades, rubber tanks, condoms, and sweets with slogans. What might these objects tell us about the way weapons are regarded in the arms industry?
There’s a disturbing disconnect between the polite etiquette of arms fairs and the hell that their products create.